Archetype designed and developed a rich and compelling HTML5 web experience for Red Bull. The new Red Bull website is an immersive, media-centric experience showcasing Red Bull’s most popular content in a dynamic and freeform user interface. Advanced animations, transitions and user controls allow users to surface additional Red Bull videos and social content, as well as zoom into any media element to view social interactions around the Red Bull community.
Combining social networking data with Red Bull’s compelling video content keeps the most relevant media at the forefront of the experience. Users can also stay up-to-date on the Red Bull community through integrated Twitter feeds from Red Bull athletes as well as the global Red Bull community. In addition to the tweets layer within the interface, the site integrates Red Bull Music Academy Radio feeds and links to Red Bull TV.
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