The Windows Phone 7 Associated Press News Reader provides a next generation experience for accessing news content on mobile devices. Taking advantage of WP7’s multi-touch capabilities, the application allows for intuitive gesture-based interactions to discover and experience news content. The AP News Reader also ties into popular social networking sites like Twitter and Facebook, and supports a full set of customization options and dynamic ad placements.

Originally presented in the keynote of the MIX 2010 conference, the AP News Reader highlights Archetype’s commitment to being at the forefront of emerging technologies. By partnering with the Associated Press, Archetype produced a compelling, feature-rich and intuitive application that demonstrates a new way to experience news. Additionally, the AP News Reader provides the AP’s constituent news outlets with a re-brandable and customizable platform for creating market-specific news readers of their own.

Front Page Experience

The user can specify the news categories and number of headlines that appear in the customizable Front Page panorama. The Front Page also incorporates a photo gallery that surfaces imagery of the day’s current events.

Local Content

The Local News panorama is a customizable experience that allows users to browse news from multiple local news outlets. Users can also save their favorite stories, photos and videos for future viewing.

Sponsored Content / Ad Integration

The AP application incorporates multiple areas of advertising opportunities such as sponsored content and integrated banner ads.

Location Aware

Key areas of the application are location aware and can surface location based information through users entering a ZIP code or via GPS integration.

White Label/Re-Brandable

AP News Reader provides the AP’s constituent news outlets with a re-brandable and customizable platform for creating market-specific news readers of their own.