Danny Riddell, CEO/Founder
For over a decade, Danny has applied his extensive knowledge of Design, Engineering, and Management to lead high profile technology projects for the interactive, animation, and print industries. He is a creative, dynamic leader who is passionate about teaching, innovating, and supporting high performing design and development teams. Danny's experience includes leading technology projects for Fortune 500 companies like Microsoft, Adobe, AOL, Salesforce, Charles Schwab, Autodesk, Akamai, and Cisco, among others.
Before Archetype, Danny was President of the San Francisco based interactive application development firm, Metaliq. With Danny’s technology insight and industry expertise, Metaliq grew year over year, expanded into new markets, and both strengthened and extended its application development portfolio.
Danny is also a leader in the interactive community as well as a devoted educator. Danny continues to teach Web Design and 3D Animation in both corporate and college environments and is a bestselling author. He also stays involved with the design and development community through speaking at conferences around the world such as FITC, Streaming Media East/West, as well as various Microsoft events.
Michael Lucaccini, President/Founder
Michael has over a decade of experience managing large-scale, innovative technology projects for companies such as Microsoft, Adobe, Autodesk and Salesforce.com. In his role at Archetype Michael is responsible for providing overall business leadership and vision, as well as keeping Archetype’s day-to-day operation focused on innovation, creativity, and quality.
Before joining Archetype, Michael spent four years at Metaliq, an award-winning interactive agency, most recently as President. Prior to Metaliq, Michael spent four years at Autodesk, Discreet Division, where he was responsible for several successful releases of 3ds Max, Character Studio, Reactor, and Mental Ray. In addition to his experience in technology, Michael has an abiding interest and background in people and process, both from a career and educational standpoint. He has worked in fields as varied as healthcare, public policy, and psychology.
Michael holds an undergraduate degree from the University of California at Santa Barbara, and a master’s degree from the University of Texas at Austin. He is a recent recipient of Communication Arts Magazine's Interactive Annual Award of Excellence.
Luigi Rosso, CTO/Founder
Luigi Rosso has extensive knowledge of online interactive and service level technologies and has over a decade’s worth of experience deploying Enterprise level applications utilizing WPF, Silverlight, Flash, Flex, AIR, HTML/JS for the front end, and .NET, PHP, Perl, SQL, and C/C++ for application level programming and backend integration. His strong background in programming, along with his vast practical experience, allows Luigi and his team to successfully evaluate and integrate advanced solutions with the appropriate technology for any given project. Luigi has received multiple technology awards, the most recent being an interactive award from Communication Arts.
Guido Rosso, Chief Creative Officer/Founder
Guido Rosso has been responsible for designing award-winning user interfaces and leading creative teams producing applications, web sites and games for some of the world’s leading companies, including Adobe, Microsoft, eBay, and Pump Audio (Getty Images).
Through writing, speaking, and participating in community events, Guido is also a key contributor to the interactive community. Recently, he authored Advanced Flash Interface Design, published by Friends of Ed.
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